It is interesting to notice that there exist an ISO definition of “product”:

“A product is an output that results from a process. Products can be tangible or intangible, a thing or an idea, hardware or software, information or knowledge, a process or procedure, a service or function, or a concept or creation. Please note that when ISO uses the term product they also mean service.“

Hmm, I also think that “product” is what the customer pay for, and if that product is intangible, people call it service. But if it is a software (intangible) it is not called service, rather software; Jilx!! Well, well, lets skip that and se what will come out of the processes first, THEN we can argue on what to name it…